Meet Adam, a seasoned pro at the Advantage Group — a company that holds the mirror up to the FMCG sector, showing suppliers, wholesalers, and retailers what truly exceptional engagement looks like (and what doesn’t!).
With over five years at AGI UK&I and 30+ years of experience in the wholesaler, foodservice, and grocery industry, Adam has left his mark at giants like Britvic, Unilever, and General Mills.
Now, the time has come for Adam to take on a new challenge—one that’s close to his heart. Inspired by the incredible Bikes Against Bombs programme for years, he’s seizing this perfect opportunity to push his own limits while championing a cause that deserves every ounce of support.
Every bit of generosity you share will fuel the life-changing work of MAG (Mines Advisory Group) across the globe—making communities safer, brighter, and more hopeful.
Every day across the world 15 people are killed or seriously injured by a landmine. Tragically, half are children.
Your support doesn’t just make a difference—it changes lives.
Thank you for being part of his journey. Together, let’s pedal toward a better world!