Adam is the Customer Director for Heineken, leading the wholesale channel for the UK’s number one brewer of beers and ciders, and is incredibly passionate about the industry and channel.
“I looked on from afar for years at the MAG challenge, which looked an unbelievable experience. I finally bit the bullet in 2023 and repeated it in 2024 and 2025 – it truly has made a massive material impact on me seeing first-hand what amazing, life changing work this charity, MAG, does”